Five Key Questions

The Five Core Concepts of media literacy (see inform a process of inquiry that can be applied to any media content – whether you are producing or consuming media messages.  This new CML Infographic features CML’s Five Key Questions for Construction/Production ( ) – each associated with a Concept – to ask when constructing, or producing, media messages, regardless of whether those messages are disseminated on social media, video, billboards or logos.  These questions are just a starting point for exploration – but they are a reliable starting point that provide a handy way to collaborate with others and zero in on key concerns for effective production.