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Core Concepts |
Key Questions |
Questions to Guide Children |
| 1 |
All media messages are "constructed." |
Who created this message? |
What is this?
How is this put together? |
| 2 |
Media messages are constructed using a creative language with its own rules. |
What techniques are used to attract my attention? |
What do I see or hear? Smell? Touch or taste?
What do I like or dislike about this? |
| 3 |
Different people experience the same media message differently. |
How might different people understand this message differently from me? |
What do I think and feel about this?
What might other peopel think and feel about this? |
| 4 |
Media have embedded values and points of view. |
What lifestyles, values and points of view are represented or omitted in this message? |
What does this tell me about how other people live and what they believe?
Is anything or anyone left out? |
| 5 |
Media are organized to gain profit and/or power. |
Why was this message sent? |
Is this trying to tell me something?
Is this trying to sell me something? |