What Media Literacy is NOT

The following is a list of ideas to help explore and understand how media literacy is different from other literacies and what are some of the basic elements of a more comprehensive media education.
  • Media 'bashing' is NOT media literacy, however media literacy sometimes involves criticizing the media.

  • Merely producing media is NOT media literacy, although media literacy should include media production.

  • Just teaching with videos or CDRoms or other mediated content is NOT media literacy; one must also teach about media.

  • Simply looking for political agendas, stereotypes or misrepresentations is NOT media literacy; there should also be an exploration of the systems making those representations appear "normal."

  • Looking at a media message or a mediated experience from just one perspective is NOT media literacy because media should be examined from multiple positions.

  • Media Literacy does NOT mean "don't watch;" it means "watch carefully, think critically."

With thanks to Renee Hobbs, Chris Worsnop, Neil Andersen, Jeff Share and Scott Sullivan.
 
Footnotes:
With thanks to Renee Hobbs, Chris Worsnop, Neil Andersen, Jeff Share and Scott Sullivan.