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"We are drowning in information but starved for knowledge."
--John Naisbitt, Megatrends
1. Meets the needs of students to be wise consumers of media...
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This influential article by
a noted British cultural scholar succinctly critiques the research school of "media
effects" that tends to dominate social science research in the US and fuels
enormous...
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"Media literacy in the U.S. will never be same," noted communications researcher George Gerbner told the assembled participants Sunday morning as the 1996 National Media Literacy Conference...
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Like history, because the media interpret the past to us show us what has gone into making us the way we are.
Like geography, because the media define for us our own place in the world....
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Stories of violence are familiar to anyone with a television in America today. Whether flashed on the nightly news, dramatized in a sensational movie...
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< < Read Part I: Introduction
Nonviolent Computer Game
Using CD-ROM technology, a computer game along the lines of Carmen Sandiego would...
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Set guidelines about what is appropriate viewing in your family. Apply guidelines to all media: TV, cartoons, videos, movies, videogames, magazines and comic books.
Help children select...
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How are you benefiting from the partnership of an insightful New York City writer and a reflective Kansas City artist? They've been peopling your breakfast table with hundreds of characters every...
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Do sports figures have a special responsibility to model behavior for others?
Adulation may create a burden for some athletes, but many take seriously the challenge to help youngsters develop...
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During the September 18, 1986, televising of The $25,000 Pyramid, a most remarkable exchange occurred. In this popular game show two pairs of contestants compete. For each pair, a series of words...
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A strange thing I have observed over many years in the business of news gathering and news presentation is that by some infallible process media people always manage to miss the most important thing...
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The Center for Media Literacy (CML) is pleased and proud to introduce its new corporate identity, designed and generously contributed by James Robie Design Associates.
This identity reflects the...
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We are, all of us, awash in media. Television. Movies. The Internet. Billboards. Newspapers. Magazines. Radio. Newsletters. Individually and collectively, we spend more time with more...
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Media literacy offers an effective and engaging health intervention strategy for reaching students. Click here to see the product flyer.
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Click here to view sample pages of A Recipe for Action: Deconstructing Food Advertising.
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Outside the United States, everyone knows the U.S. is the most influential country in the world. Its economics, education, politics, technology, science, and culture, just to name a few areas, color...
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PRACTICE: IMPLEMENTATION STEPS
By Tessa Jolls and Denise Grande
New Guiding Principle in Action: Incorporating Media Literacy Concepts and Key Questions, Visual and Performing...
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Rather than some relatively recent craze, stimulated by the arrival of satellites, television or even the newspaper, the good news is that the frenzied, obsessive exchange of news is one of the...
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Introduction
Three-year-old Hannah looks up from the television and announces that she wants to invite Cassie (the youngest dragon from Sesame Workshop's cartoon, Dragon Tales) to her upcoming...
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To adapt media literacy to various age groups, it is helpful to know how children and young people of different ages process the world, and how each state of development influences how they process...
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Dear Len,
I am sorry to see that my paper “Sabretooth Tigers and Polar Bears”, presented to the AMES Conference in Scotland in 1999, has offended you so much that you feel obliged to...
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At a psychological level, the drama and titillation of violent scenarios serve to create a sense of excitement, potency and significance that is missing from most people's daily lives.
When we...
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For decades, Aunt Jemima, the Quaker Oats' pancake syrup symbol, has been one of the most-recognized trademarks in the world. A hefty figure in her red bandanna, she has also represented a...
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Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the...
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In 1968, the musical Hair opened on Broadway. It was brazenly irreverent yet charmed many audiences with such ironic tunes as "I Got Life," an explicit celebration of the human body, and...
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"Bumperstickers $1, Nuclear-Free Zone Window Decals 2/$1, Buttons 2/$1.25. Complete Organizer's Kit, $5.00."
This ad for a group called Nukewatch is only a mild version of the promotional...
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Jessica Fletcher (Angela Lansbury) is a TV character I can admire. A successful mystery writer who can be seen each week in Murder, She Wrote. Ms. Fletcher has warmth, wit and modesty. She sets her...
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The perennial battle against degrading images of women in the media has recently seized upon a new weapon: the power of the state. With great fanfare, the Reagan administration has established a...
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On April 12 1989, ABC aired a shocking episode of its popular sitcom, Growing Pains. A close friend of the show's teenaged lead characters was seriously injured in a drunk driving crash, after having...
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The following set of guidelines for the entertainment community about the use of alcohol in TV entertainment shows has helped to raise the consciousness of producers and writers for over a decade....
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July 4, 1986 was more than just Independence Day, a time for picnics, fireworks, and waving Old Glory from the front porch. In celebration of the renovation of the Statue of Liberty, an entire...
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On October 4, 1957, a rocket took off from an isolated plain near an obscure village in Siberia. Called Sputnik, its successful penetration of the earth's orbit created a furor in...
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Whereas the explosion of new communication technologies has made media literacy skills essential for life in the 21st century, and
Whereas we are living through a technological revolution that is...
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In your award-winning book No Sense of Place: The Impact of Electronic Media on Social Behavior, you deal with television's role in blurring traditional distinctions between public and private...
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Over the past decade, discontent over Hollywood's chronic failure to cast minority actors and depict minority groups fairly in both motion pictures and television has sharpened progressively. Several...
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In an impassioned plea to Catholic educators recently, Father Al McBride urged us to "convert the Jordan to ~ to use modern communications technology to share Gospel values.
This same spirit...
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That bright morning in 1961 should have been a normal commuting day. But police monitoring the early morning traffic in California became more and more puzzled by a break in the pattern. Instead of...
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As the movement for media literacy education emerged in the US in the early 1990s, there were many questions and opinions about what media literacy was all about. For the most part, media education...
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357_AspenBkgnd_Davis.pdf
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The Aspen Institute Wye Center
Queenstown, Maryland
December 7-9, 1992
Media literacy, the movement to expand notions of literacy to include the powerful post-print media that dominate our...
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358_AspenFrwd_Firestone.pdf
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A comprehensive new curriculum resource designed to strengthen media literacy and communication skills and promote reading, writing and critical thinking skills for students in grades K-12....
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Executive Summary
Overall, we found solid and strong evidence that the Assignment: Media Literacy (AML) curriculum can help students in fulfilling the goals of media literacy instruction as well as...
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An advertisement for a calcium dietary supplement, recently seen in numerous national magazines, depicts a woman's silhouette frame by frame as she moves rightward across a page. She is apparently...
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Violence is the ethos of our times. It is the spirituality of the modern world. What is generally overlooked is that violence is accorded the status of a religion, demanding from...
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"You're a Halston woman from the very beginning," the advertisement proclaims. The model stares provocatively at the viewer, her long blonde hair waving around...
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Whether it's for the National Enquirer, People magazine, or the Catholic Digest, nuns are pretty good copy. Stories about sisters always seem to make enticing reading. Pictures of sisters seem to be...
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The video revolution is a two-edged sword when it comes to film portrayals of minorities.
On one hand, many classic films, such as Birth of a Nation, are now available for inexpensive rental or even...
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Beyond the blame...beyond the debate...are human beings – children, young people and adults of all ages -- who are daily bombarded with violent images from the media and...
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The censorship of the classics — from Shakespeare to the Grapes of Wrath — is an old story, but it is happening again. According to a recent survey of school librarians, 34 percent have...
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I don't buy the argument that political spots undermine democracy. In a way they serve democracy by reaching more people in a single instant than a whistlestop campaign ever could or a speech or a...
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One of the most dramatic changes in television reporting has to do with the way statements by the president and other top administration officials are handled. Until the early ‘70s, it was...
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Have you noticed lately, the increased number of movie characters lighting up on screen? Even though cigarette advertising on television has long ago been prohibited, and the Surgeon General's...
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Like fish in water, we are seldom aware of the media environment that continually shapes our lives, values and attitudes.
But today's mass media and telecommunications technology is creating a social...
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With media messages more subtle and ubiquitous than ever before, simply turning off the TV set is no longer a solution. Instead a growing number of educators and activists say the answer is "...
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From the research reports we’ve cited, it is clear that the cost of new technology goes far beyond the price tag. At the same time, we find our lives, and our leisure, enhanced by television, video...
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Hyundai tells us that their cars make sense, Apple Computer offers us the power to be our best, and most of us don't believe a word of it. The fact is, when all is said and done,...
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Frances Moore Lappé, longtime social philosopher and author of the pioneering study of food resources, Diet for a Small Planet, and educator, public policy expert...
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Gaining media literacy skills while producing media messages about nutrition is now possible using CML’s
new curriculum: Breakfast Epiphanies. Students learn to discern meaningful nutrition...
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Since 1984, Educational Video Center (EVC) in New York has trained and assisted hundreds of young people in producing award-winning broadcast quality video documentaries. But to EVC Founder Steve...
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Picture your most recent family get together. Dinner, TV, maybe an argument over what to watch?
How about an evening where "the tube" stays black and your family is the star!
Maybe...
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"How did we get here?" It's not just a question for those who are lost. Some think that we can better understand where we are today by looking at where we've been. With that idea...
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Hobbs, R. (1998). Building citizenship skills through media literacy education. In M. Salvador and P. Sias, (Eds.) The Public Voice in a Democracy at Risk. Westport, CT: Praeger Press, pps. 57 -76...
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In line at the supermarket, you notice a photo on the cover of a news magazine. But it may not be what it appears to be. New technology has created the possibility to alter photographs, with...
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A longstanding argument holds that women's voices are not authoritative on-air personalities. Following this tradition, U.S. network anchors have almost always been male, despite the star status of...
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Bombarded by media images of glamorous jobs with big rewards and little or no effort, young people may conclude work is always exciting and extravagant lifestyles are easy to achieve. Class or...
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The following article is from the introduction to the Media Literacy Resource Guide published by the Ontario Ministry of Education in 1989 to guide the implementation of media literacy in language...
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In 1987, a group of teachers from the Ontario Association for Media Literacy (AML) drew up the Key Concepts of Media Literacy for the Government of Ontario Media Literacy Resource Guide. At that...
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Before you finish reading this column three people will die of lung cancer associated with cigarette smoking. The chances that one or two of those people will be a person of color has increased...
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In Great Transitions: Preparing Adolescents for a New Century, the 1996 concluding report of the Carnegie Council on Adolescent Development, the authors noted:
"At the threshold of the twenty-first...
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The comics. They may be worth a glance as you check your horoscope. They may provide a chuckle as you sip your morning coffee. But seriously? You can' take the comics seriously!
Au contraire. The...
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Redefines literacy based on the information revolution.
Is a competency, not a course and therefore interdisciplinary.
Is experiential, hands-on and consistent with learning styles....
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Abstract
For three years, from 1999 to 2001, a media literacy pilot program was successfully instituted at Our Lady of Malibu School and Parish (OLM) in Malibu, CA. Components included: grade-...
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The Catholic Church has spoken about the power of media since the invention of the motion picture. Its concern has always been a call for critical consciousness, an understanding of the media's role...
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April, 1998: Over 1100 teachers and administrators participated in a first-ever media literacy "mini-conference" held as an integral part of the annual convention of the National Catholic...
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During May, the Church celebrates World Communications Day. These excerpts, taken from the Statement on Communications Media and Catechesis presented by U.S. Bishop-Delegates at the 1977 Synod,...
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When one considers the history of the depiction of ethnic and racial groups within motion pictures, one sees almost a century of abuse in this regard. From the dawn of films virtually all ethnic...
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From Nigeria to Indonesia a new approach to communications has emerged in the past decade.
Called "group media" or 'group communication" the emphasis is less on the media PRODUCT (whether newspaper...
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This declaration was issued unanimously be the representatives of 19 nations at UNESCO's 1982 International Symposium on Media Education at Grunwald, Federal Republic of Germany.
We live in a world...
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Stereotypes and over-generalizations characterize the way young children think. In line with that tendency, children learn expected sex roles early and apply them liberally. They learn sex roles from...
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How many two-year-olds do not know Big Bird or can't recognize the Golden Arches? Speaking, listening, writing! reading, and watching television have been said to be the three major forms of...
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Today's children are more likely to have living grandparents and perhaps great-grandparents than youngsters a century ago. But distance, estrangement, death, even work (yes, the elderly work, too)...
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As children grow beyond the preschool years, they begin to focus more on getting along with social groups than pleasing adults or merely making friends. At the same time, by the third or fourth grade...
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Young children form many of their ideas about the outside world from television. And what they're seeing is a world in which money rarely changes hands and few financial transactions are completed...
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Children respond well to events such as Earth Day. Youth group projects, school lessons and community activities combined with media programs to forge a cause around which children could rally. But...
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Stores have always put up Valentine's Day promotions as soon as the Christmas promotions come down. But now, it's the Garfield Valentines that come out as soon as the Garfield Christmas items are...
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The effects of media on young children are not simply watered-down versions of the effects on older children and adults. How young children think adds dimensions to the media picture that are not at...
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News is now entertainment. TV news is no longer just "talking heads." From videos of the latest disaster to photos of missing children, even newspapers carry graphic headlines and photos. Most...
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Media coverage of the 1988 election will present many new experiences and images for young children. The first reaction of most, however, may be to turn off the television because 'there's nothing on...
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Modem media provide children with much of their primary information about the world. Their potential impact on youngsters' ethnic images is far-reaching. Models of integration, portraits of ethnic...
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From the back of the crowded classroom, a young man raised his hand. "Tell us about Hol-lee-wood." he asked in halting English.
I smiled at his question but inside, I chuckled. Here I was, far from...
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"With them indeed is fulfilled the prophecy of Isaiah which says: 'You shall indeed hear but never understand, and you shall indeed see but never perceive. For this people's heart has grown dull...
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Abstract:
Teachers can improve students' critical reading and viewing skills through interactive learning activities that make use of a wide range of nonfiction media, including film, television,...
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No one can travel to Africa, Asia. or Latin America and not be struck by the Western elements of urban life. The trappings of transnational culture - automobiles, advertising, supermarkets, shopping...
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You asked for it: a PDF
version of CML's popular resource catalog! Called the "illustrated bibliography
of media literacy," the print version lets you see and compare all resources
on the same...
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The convergence of media and technology in a global culture is changing the way we learn about the world and challenging the very foundations of education. No longer is it enough to be able to read...
