The Branding Alphabet
An excellent high school activity by Carrie McLaren and built around Heidi Cody's art installation "American Alphabet."
Course Introduction, PowerPoint "Alphabet" exercise: On the first day of class, I ask students to try and identify several plants and trees common in our Brooklyn neighborhood. They generally fail to name one. Then I show a slide of the alphabet comprised entirely from brand logos and they name almost all of them. The purpose here is to illustrate the invisible influence of our cultural environment.
Open the PowerPoint presentation