Blowing Smoke: Can Media Literacy Impact Youth Smoking?
Arizona Demonstration project yields important research findings.
Have you noticed lately, the increased number of movie characters lighting up on screen? Even though cigarette advertising on television has long ago been prohibited, and the Surgeon General's warnings about the dangers of tobacco use are clearly to be seen everywhere from billboards to posters and on cigarette packs, there is still lots of smoking in movies, especially those popular with youth. It follows that efforts to discourage young people from smoking have recently begun to focus on these films and on their influence on youth.
Hollywood Can't Kick the Habit
Since it has been found that perceived social norms and modeling by admired others are important predictors of alcohol and drug use (4) it is particularly disturbing that 74 percent of the lead characters in the top 50 movies from 1997 to 1998 used tobacco. (1)
The Media Literacy-Prevention Link