CML Center for Media Literacy: Empowerment Through Education
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CML's Leadership Role in Professional Development

CML has long been recognized as a leader in professional development for media literacy, especially in the United States. Among the Center's contributions are:

  • Pioneering workshops and seminars, including the acclaimed community education programs such as Project SMARTArt, Beyond Blame: Challenging Violence in the Media. and Media Literacy: A Recipe for Action.

    CML is an experienced and proven developer and provider of media literacy training and training materials, and has worked with a broad range of organizations and agencies, at all levels, developing customized programs as well as offering public workshops and events.

    CML MediaLit Kit"!

    Released in 2002, this comprehensive training "toolkit" outlines the basic framework for inquiry-based media education. Ideal for introductory workshops, teacher training, or community/parent education, it includes an attractive poster series and a collection of PDF handouts. Additions and changes are made to the Kit on a regular basis.

    Demonstration projects.

    Practical, real-world, funded projects designed and implemented by CML provide living laboratories to demonstrate how media literacy integrates across the curriculum. Working closely with teachers to discover and meet their classroom needs, these projects allow for testing and refinement of how media literacy can be used to meet state education standards and deliver literacy skills for the 21st Century. They also show how embedding the inquiry-based framework of the MediaLit Kit"! creates a sound pedagogical foundation for both curriculum development specialists and teachers.

    Demonstration projects include Project SmartArt, funded by the U.S. Dept. of Education and the National Endowment for the Arts (NEA), Smoke Detectors!, funded through the County of Orange (CA) Health Agency and Media Literacy: A Recipe for Action.

    An extensive knowledge of inservice resources and media literacy teaching materials.

    CML encourages development of teaching and in-service resources that meet our criteria based on a philosophy of "empowerment through education." CML actively works with trainers, developers, publishers, school districts and community organizations to widen the availability of quality resources.

    The intellectual foundation from which the best ideas for teaching spring.

    CML has actively contributed to intellectual evolution of media literacy in the U.S., first through the publishing of early articles in Media&Values magazine and writings of founder Elizabeth Thoman, CML president Tessa Jolls and CML's professional staff. This thought leadership is further reflected in CML's historical archives, in the foundational articles on media literacy listed on this site, and in CML's extensive library, possibly the most comprehensive reference library in the U.S. The working familiarity with these many resources provide a sound theoretical basis for projects such as the MediaLit Kit"! and all work that CML does.

    Wide acquaintance with the leading practitioners and projects in the media literacy field.

    As a leadership organization in the field, CML is regularly called upon to collaborate in training projects, author articles and present at national, state and local conferences, as well as at colleges and universities.

    Founding support for the Alliance for a Media Literate America (AMLA).

    CML has strongly endorsed the formation of this professional membership organization as a critical building block in the intellectual and organizational development of media literacy in the United States. Elizabeth Thoman is a founding board member of the AMLA as well as one of four founders of its predecessor organization, the Partnership for Media Education (PME). Tessa Jolls is the first lifetime AMLA member.

  • History of Media Literacy


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