Media & Values

CML's most recent work is contained in the CML MediaLit Kit, but all of CML's work has its roots in Media&Values magazine.  As Media&Values evolved over its 15-year history during the 70's, 80's and 90's, it documented many issues still important and relevant today, and grew from a potpourri of interesting tidbits to a publication with extensive editorial crafting as an educational resource.  Media&Values is a direct reflection of the early days of media literacy in the United States, and it provided a foundation for a national movement.

By issue #20, each edition had become thematic with inside articles expanding on the cover theme. Soon an editorial Starting Point provided context and by issue #33, a group of Reflection/Action columnists were introduced to offer perspective on the theme from different points of view (women, minorities, children, religion, etc.). Short Re:Action sidebars suggested ways for classes and groups to put "analysis into praxis," that is, words into action. With issue #45, a 2-sided, tear-out "Reflection Resource" was added to use as a discussion-starter with teens or adults. Each issue thus served as both a comprehensive "reader" on a specific media topic as well as a background resource for teachers and group facilitators.

For the thousands who subscribed to the later issues, Media&Values was not just a magazine, it was a foundation for learning to question — and to teach others to question — the media culture emerging around us. As you explore the issues in this archive, keep this editorial frame in mind.