Empowerment Through Education

The Center for Media Literacy (CML) is an educational organization that provides leadership, public education, professional development and educational resources nationally and internationally. Dedicated to promoting and supporting media literacy education as a framework for accessing, analyzing, evaluating, creating and participating with media content, CML works to help citizens, especially the young, develop critical thinking and media production skills needed to live fully in the 21st century media culture.

 Check out the CML MediaLit Kit! 
NEW resources available...

Connections Newsletter Current Issue: Where Are We Now? Institutionalizing Media Literacy.  All newsletters here.
How do Digital Media & Learning (DML) and Media Literacy Communities Connect? Why is it important that these communities work together towards common goals?  Henry Jenkins, a leading thinker and University of Southern California (USC) researcher at the forefront of understanding the effects of participatory media on society, politics and culture, and CML’s Tessa Jolls explore these timely questions and more.  Check out the conversation at Confessions of an ACA Fan: the Weblog of Henry Jenkins.

Media Literacy: A System for Learning AnyTime, AnyWhere...This is an ideal resource for administrators and staff who want to implement a comprehensive and systematic media literacy program in their district or school with a research-based framework. Media Literacy: A System for Learning has three parts: Change Management, Deconstruction, and Critical Construction. Each part includes a corresponding e-book, Professional Development module, and Tools for Implementation. Read the e-books: Change Management and Deconstruction/Construction. Other Trilogy resources can be found in the online store.

New! Breakfast Epiphanies: Project-Based Learning Through Media Literacy and Nutrition. Now available in the CML Store.  Students learn to discern meaningful nutrition information using online resources while also working as a team to create healthful messages with technology tools.

Introducing Smoke Detectors! Deconstructing Tobacco Use in Media. This is a new curriculum available for middle and high school students. Utilizing CML’s research-based framework, students learn to deconstruct media depictions of smoking and how product placement works. Smoke Detectors! also teaches students to identify smoking incidents in media using a method developed by the American Cancer Society. With these tools, students are better prepared to make informed choices about smoking.

Questions/TIPS (Q/TIPS) Framework. Used throughout the world, CML's framework for inquiry-based media literacy features CML's Five Core Concepts and Five Key Questions of Media Literacy for Deconstruction and Construction. Q/TIPS addresses questions from the viewpoints of both consumers and producers of media messages. Go directly to CML's Five Key Questions and Core Concepts of Media Literacy for Deconstruction.

A Recipe for Action: Deconstructing Food AdvertisingThis curriculum ties together the critical thinking skills of media literacy with a nutrition theme that meets national education standards for middle schools in Language Arts, Health, and Technology.

Beyond Blame: Challenging Violence in the Media.  Stop the circle of blame with this research-based middle-school curriculum for youth violence prevention.  Curriculum includes 10 Complete Lessons, Educator Guide, Professional Development Module, DVD of media clips, and Student WorkbookLessons address newly adopted National Core Standards for English/Language Arts, as well as national standards for Health Education and Technology. 

Research about Beyond Blame published in September issue of the Journal of Children and Media.  Authors Theresa Webb & Kathryn Martin have published Evaluation of a US School-Based Media Literacy Violence Prevention Curriculum on Changes in Knowledge and Critical Thinking Among Adolescents. Find the article here.

UPDATE ► At long last!  Longitudinal research on the effectiveness of media literacy as a health intervention strategy and on CML’s framework/approach. Read the study here.

UPDATE ►  Beyond Blame: Challenging Violence in the Media and A Recipe for Action have been selected by the California Department of Education as high quality curriculum for in-class and after school programs. California Healthy Kids Resource Library and CASRC library

Presented at the National Association for Media Literacy Education (NAMLE) conference in Philadelphia, PA. CML President and CEO Tessa Jolls introduced: The Voices of Media Literacy. Read the interviews of 20 International Pioneers.

Visit our online store for media literacy publications, tools for curricular design and lesson plans, and professional development. Literacy for the 21st Century now available in Spanish, Portuguese, Arabic, and Turkish! We now offer Korean translations for Q/TIPS and a MediaLit Moments activity.  

Media Literacy Around the World

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The Consortium for Media Literacy, a nonprofit project of Social and Environmental Entrepreneurs (SEE) accepts tax-deductible donations to further development of Media Literacy through program implementation and research. The Center for Media Literacy does not accept charitable contributions.