The Center for Media Literacy (CML) is an educational organization that provides leadership, public education, professional development and educational resources nationally and internationally. Dedicated to promoting and supporting media literacy education as a framework for accessing, analyzing, evaluating, creating and participating with media content, CML works to help citizens, especially the young, develop critical thinking and media production skills needed to live fully in the 21st century media culture.

 Check out the CML MediaLit Kit! 
NEW resources available...

New Addition --  Teaching Democracy: A Media Literacy Approach
Find out more! 

Media Literacy: A System for Learning AnyTime, AnyWhere... This just introduced Trilogy offers a complete package for applying CML's framework for media literacy to all curricular subjects anytime, anywhere! Media Literacy: A System for Learning has three parts: Change Management, Deconstruction, and Critical Construction. Each part includes a corresponding e-book, Professional Development module, and Tools for Implementation. This Trilogy is an ideal resource for administrators and staff who want to implement a comprehensive and systematic media literacy program in their district or school with a research-based framework. Read the e-books here: Change Management and Deconstruction/Construction. Other Trilogy resources can be found in the online store.

A Recipe for Action: Deconstructing Food Advertising.  NOW AVAILABLE! This new curriculum ties together the critical thinking skills of media literacy with a nutrition theme that meets national education standards for middle schools in Language Arts, Health, and Technology. The lessons focus on the deconstruction of food-related media messages using the Five Key Questions and Core Concepts of media literacy and incorporate recognizable media clips and examples.  

Beyond Blame: Challenging Violence in the Media.  Stop the circle of blame with this NEW research-based middle-school curriculum for youth violence prevention.  Curriculum includes 10 Complete Lessons, Educator Guide, Professional Development Module, DVD of media clips, and Student Workbook. Lessons address newly adopted National Core Standards for English/Language Arts, as well as national standards for Health Education and Technology. 

UPDATE ► Research about Beyond Blame published in September issue of the Journal of Children and Media.  Authors Theresa Webb & Kathryn Martin have published Evaluation of a US School-Based Media Literacy Violence Prevention Curriculum on Changes in Knowledge and Critical Thinking Among Adolescents. Find the article here.

UPDATE ►  Beyond Blame: Challenging Violence in the Media has been selected by California Department of Education as a high quality curriculum for in-class and after school programs. The CML curriculum is now included in California Healthy Kids Resource Library and CASRC library. 

Questions/TIPS (Q/TIPS) Framework. Used throughout the world, CML's framework for inquiry-based media literacy features CML's Five Core Concepts and Five Key Questions of Media Literacy for Deconstruction and Construction. Q/TIPS™ addresses questions from the viewpoints of both consumers and producers of media messages, enabling critical thinking and participation in a global media culture. Go directly to CML's Five Key Questions and Core Concepts of Media Literacy for Deconstruction.

Published in eSchool News. Hathaway Brown School discovered the power of media literacy. Read how this school put the CML Framework to use for its students.

Learn more about Hathaway Brown's media literacy program in Tectonic cultural shifts require media literacy in schools recently published in Independent School magazine.

Visit our online store for media literacy publications, tools for curricular design and lesson plans, and professional development modules. Literacy for the 21st Century now available in Spanish, Portuguese, Arabic, and Turkish!

Media Literacy Around the World

• June 2012 - UNESCO International Conference on Media and Information Literacy for Knowledge Societies was held in Moscow. President and CEO Tessa Jolls submitted a paper titled Media Literacy: The Foundation for Anywhere, Anytime Learning.
• March 5, 2012 - Visitors from around the world attended a media literacy workshop with CML President and CEO Tessa Jolls in Santa Monica, CA.  The group was part of the International Visitor Leadership Program sponsored by the State Department.  The program brought together people from all over the world to discuss issues on “Media Literacy: Promoting Civil Society Through New Media.”
• Presented at the National Association for Media Literacy Education (NAMLE) conference in Philadelphia, PA. CML President and CEO Tessa Jolls introduced: The Voices of Media Literacy. Read the interviews of 20 International Pioneers!
• "A Common Effort to See Media Through New Eyes,"  Italian journalist and visual artist Roberto Alborghetti interviews CML President Tessa Jolls. 
• Click here to read the White Paper presented by CML at the First International Media Literacy Research Forum in London.
• Media Literacy, Education and Choice: CML President and CEO, Tessa Jolls, explains the Five Key Questions for media literacy in this YouTube video.
• February 2010, the Qatari communications regulator ictQatar, in association with the London-based International Institute of Communication, convened and chaired a forum on Digital Communications Literacy in Doha, the Qatari capital. After the conclusion of the educator panel, CML's Tessa Jolls was invited to an individual interview with ictQatar Publications Manager Brian Wesolowski.  Watch the Jolls interview on YouTube and access other presentations.  

Support Media Literacy!
The Consortium for Media Literacy, a nonprofit project of Social and Environmental Entrepreneurs (SEE) accepts tax-deductible donations to further development of Media Literacy through program implementation and research. The Center for Media Literacy does not accept charitable contributions.